Kalakar Studio
Kalakar Studio
Kalakar Studio
A Modern Branding Website
A Modern Branding Website
A Modern Branding Website
UX/UI Design
UX/UI Design
UX/UI Design
Dec 23 - Jan 24
Dec 23 - Jan 24
Dec 23 - Jan 24
Freelance Project
Freelance Project
Freelance Project
Website
Website
Website
Project Overview
Project Overview
Project Overview
Kalakar Studio is a creative branding agency that previously relied on presentation decks to convert clients. They needed a modern website to represent their brand online and act as a central hub to showcase their work and services, replacing static presentations with a more dynamic and accessible platform.
Kalakar Studio is a creative branding agency that previously relied on presentation decks to convert clients. They needed a modern website to represent their brand online and act as a central hub to showcase their work and services, replacing static presentations with a more dynamic and accessible platform.
Kalakar Studio is a creative branding agency that previously relied on presentation decks to convert clients. They needed a modern website to represent their brand online and act as a central hub to showcase their work and services, replacing static presentations with a more dynamic and accessible platform.
PROBLEM
PROBLEM
PROBLEM
No digital presence, relied on static presentations.
No digital presence, relied on static presentations.
No digital presence, relied on static presentations.
Kalakar Studio lacked a digital presence and primarily depended on one-on-one presentations to engage and convert clients. This limited their reach and didn’t reflect their full creative potential.
Kalakar Studio lacked a digital presence and primarily depended on one-on-one presentations to engage and convert clients. This limited their reach and didn’t reflect their full creative potential.
Kalakar Studio lacked a digital presence and primarily depended on one-on-one presentations to engage and convert clients. This limited their reach and didn’t reflect their full creative potential.
GOAL
GOAL
GOAL
Create a bold, professional website to engage clients online.
Create a bold, professional website to engage clients online.
Create a bold, professional website to engage clients online.
Establish a bold and professional online presence.
Make the site visually striking while keeping it user-friendly and professional.
Establish a bold and professional online presence.
Make the site visually striking while keeping it user-friendly and professional.
Establish a bold and professional online presence.
Make the site visually striking while keeping it user-friendly and professional.
Exploration
Exploration
Exploration
I explored the websites and portfolios of leading branding studios to understand current design trends, focusing on bold typography, expressive layouts, and interactive elements that reflect strong brand personalities.
Design
Design
Design
WIREFRAME
WIREFRAME
WIREFRAME
Laying the foundation with a clear structure and flow
Laying the foundation with a clear structure and flow
Laying the foundation with a clear structure and flow
Started with low-fidelity wireframes to map out core pages such as Home, About, Work, Services, Shop, and Contact. I focused on clean information flow and interactive content blocks.
Started with low-fidelity wireframes to map out core pages such as Home, About, Work, Services, Shop, and Contact. I focused on clean information flow and interactive content blocks.
Started with low-fidelity wireframes to map out core pages such as Home, About, Work, Services, Shop, and Contact. I focused on clean information flow and interactive content blocks.
VISUAL DESIGN
VISUAL DESIGN
VISUAL DESIGN
Bringing the brand to life with bold typography and striking visuals
Bringing the brand to life with bold typography and striking visuals
Bringing the brand to life with bold typography and striking visuals
Chose a bold typography system and a limited color palette to create contrast and hierarchy. The layout was iteratively refined to add dynamic visuals while maintaining clarity.
Challenge
Challenge
Challenge
Designing a bold and interactive website while maintaining a professional tone and ensuring visual and functional consistency across all pages.